Why Soft Candies Need Colour Support?
Soft candies aren’t just about flavour – colour is what catches the eye first. Bright, fun shades make them appealing, help consumers recognise flavours, and give the product that irresistible “pick-me-up” look on the shelf. A strawberry candy that isn’t red or a lemon chew without a yellow hue can feel dull and uninviting.
During production, soft candies can lose some of their natural or added colour due to heat, cooking, or cooling. Synthetic food grade colours solve this by providing strong, stable shades that stay consistent across every batch.
Colour also builds trust. When every piece of candy in a pack looks vibrant and uniform, it communicates quality and freshness to consumers. For brands, consistent colour helps stand out on crowded shelves, strengthens product identity, and ensures buyers associate the right hue with each flavour.
Colour isn’t just decoration for soft candies – it’s a key part of their appeal, recognisability, and market success.
Where Colours Are Used in Soft Candy Applications?
Colours bring soft candies to life. They not only make the product look fun and appealing, but also help consumers quickly identify flavours. Whether it’s a classic fruit chew, a gummy-style candy, or a sugar-coated treat, the right colour ensures every piece is inviting and consistent.
In soft candy production, synthetic food grade colours are used to achieve bright, uniform shades that hold up during cooking, cooling, and packaging. They also allow for creative blends and multi-colour designs that make products more attractive on the shelf. Here’s where colours are commonly applied:
- Fruit-flavoured chews – Reds, yellows, and greens for strawberry, lemon, apple, and other flavours.
- Gummies and jellies – Transparent or glossy shades that enhance visual appeal.
- Sugar-coated candies – Stable colours that don’t fade under coatings or dusting.
- Nutraceutical soft candies – Bright, appealing tones for vitamin or functional products.
The right colours ensures each candy looks fresh, consistent, and premium. It’s a small addition that makes a big difference in consumer perception and brand trust.
Supported Colors in Soft Candies Products
Fresh Look, Fresh Taste
Water soluble colors for Soft Candies
Allura Red
Allura Red is a red food dye for chewy sweets, giving a bright red to orangish red shade. It is used in gummy treats and sugar candies.
Pure dye content (corrected sample): minimum 85%
Water-insoluble matter: maximum 0.20%
Amaranth
Amaranth is a red food dye for gel-based sweets, giving a reddish brown shade. It is used in chewy sweets and fruity gels.
Pure dye content (corrected sample): minimum 87%
Water-insoluble matter: maximum 0.20%
Brown HT
Brown HT adds deep, rich brown tones to soft candies, jellies, icings, and desserts, enhancing the visual appeal of confectionery treats
Pure dye content (corrected sample): minimum 70%
Water-insoluble matter: maximum 0.20%
Carmoisine
Carmoisine adds a deep crimson hue to Soft Gummies, making confectionery treats like soft candies, jellies, icings, and desserts more appealing.
Pure dye content (corrected sample): minimum 87%
Water-insoluble matter: maximum 0.20%
Black PN
Black PN is a black food dye for soft candy products, giving a deep black shade. It is used in gummy treats and sugar candies.
Pure dye content (corrected sample): minimum 80%
Water-insoluble matter: maximum 0.20%
Green S
Green S gives Soft Gummies a fresh green shade, elevating confectionery treats like soft candies, icings, jellies, and dessert creations
Pure dye content (corrected sample): minimum 80%
Water-insoluble matter: maximum 0.20%
Brilliant Blue FCF
Black PN is a black food dye for soft candy products, giving a deep black shade. It is used in gummy treats and sugar candies.
Pure dye content (corrected sample): minimum 87%
Water-insoluble matter: maximum 0.20%
Erythrosine
Erythrosine is a red food dye for gel treats, giving a bright pink to red shade. It is used in chewy sweets and sugar candies.
Pure dye content (corrected sample): minimum 80%
Water-insoluble matter: maximum 0.20%
Fast Green FCF
Fast Green FCF imparts vibrant green tones to Soft Gummies, enhancing confectionery sweets such as soft candies, icings, jellies, and cakes.
Pure dye content (corrected sample): minimum 80%
Water-insoluble matter: maximum 0.20%
Patent Blue V
Patent Blue V is a blue food dye for soft candy products, giving a vivid blue shade. It is used in gummy treats and sugar candies.
Pure dye content (corrected sample): minimum 85%
Water-insoluble matter: maximum 0.20%
Indigo Carmine
Indigo Carmine is a blue food dye for chewy sweets, giving a deep blue shade. It is used in gel-based treats and sugar candies.
Pure dye content (corrected sample): minimum 87%
Water-insoluble matter: maximum 0.20%
Quinoline Yellow WS
Quinoline Yellow WS is a yellow food dye for gel treats, giving a bright greenish yellow shade. It is used in chewy sweets and sugar candies.
Pure dye content (corrected sample): minimum 70%
Water-insoluble matter: maximum 0.20%
Tartrazine
Tartrazine is a yellow food dye for soft candy products, giving a bright lemon yellow shade. It is used in chewy sweets and gel-based treats.
Pure dye content (corrected sample): minimum 80%
Water-insoluble matter: maximum 0.20%
Sunset Yellow
Sunset Yellow is a yellow food dye for gummy sweets, giving a bright orange yellow shade. It is used in chewy sweets and sugar candies.
Pure dye content (corrected sample): minimum 87%
Water-insoluble matter: maximum 0.20%
Ponceau 4R
Ponceau 4R is a red food dye for chewy sweets, giving a bright red shade. It is used in gel treats and sugar soft candies.
Pure dye content (corrected sample): minimum 85%
Water-insoluble matter: maximum 0.20%
Lake colors for Soft Candies
Carmoisine Lake
Carmoisine Lake is an insoluble red dye for gel-based sweets, giving a bright red to maroon shade. It is used in chewy sweets and sugar candies.
Allura Red Lake
Amaranth Lake is an insoluble red dye for soft candy products, giving a reddish brown shade. It is used in gummy treats and gel-based sweets.
Amaranth Lake
Amaranth Lake does not dissolve in water. It gives a reddish brown shade and fits well in oil-based or dry mix products. Bold colour, smooth to blend.
Black PN Lake
Amaranth Lake is an insoluble red dye for soft candy products, giving a reddish brown shade. It is used in gummy treats and gel-based sweets.
Tartrazine Lake
Tartrazine Lake brings lively yellow shades to Soft Gummies, improving the look of confectionery soft candies, jellies, desserts, and icings
Brown HT Lake
Brown HT Lake imparts rich brown tones to Soft Gummies, elevating confectionery items such as chocolates, jellies, and sweet decorations.
Sunset Yellow Lake
Sunset Yellow Lake is an insoluble yellow dye for soft candy products, giving a bright orange yellow shade. It is used in chewy sweets and gel-based treats.
Quinoline Yellow WS Lake
Sunset Yellow Lake is an insoluble yellow dye for soft candy products, giving a bright orange yellow shade. It is used in chewy sweets and gel-based treats.
Indigo Carmine Lake
Indigo Carmine Lake is an insoluble blue dye for soft candy products, giving a deep blue shade. It is used in gummy treats and gel-based sweets.
Erythrosine Lake
Indigo Carmine Lake is an insoluble blue dye for soft candy products, giving a deep blue shade. It is used in gummy treats and gel-based sweets.
Ponceau 4R Lake
Ponceau 4R Lake provides a vibrant red tone to Soft Gummies, enhancing confectionery products like soft candies, icings, jellies, and cakes.
Brilliant Blue FCF Lake
Brilliant Blue FCF Lake is an insoluble blue dye for soft candy products, giving a bright blue shade. It is used in chewy sweets and gel-based treats.
Patent Blue V Lake
Patent Blue V Lake is an insoluble blue dye for gel-based sweets, giving a vivid blue shade. It is used in chewy sweets and sugar candies.
Frequently Asked Questions
Colour is key to making soft candies look fun, vibrant, and appetising. It also helps consumers recognise flavours, like red for strawberry or yellow for lemon, and makes the product visually appealing on shelves.
Yes. Our synthetic food grade colours meet international food safety standards and are widely used in confectionery for both kids’ and adult products.
Our colours are designed to be stable during heat, cooking, and cooling, so they hold up well during production and storage. Fading is minimal when used as recommended.
Popular shades include reds, yellows, oranges, greens, and blues for fruity flavours, as well as customised blends for unique brand identities.
Absolutely. We provide a 50gm trial pack so you can test shades in your formulations before committing to large quantities.
Our standard MOQ starts at 100 kg per colour, but you can begin with a trial pack to evaluate performance.
Yes. We can match specific colours or create unique blends to suit your brand or flavour profile.
Yes, they disperse evenly and are compatible with standard soft candy processing methods.
Yes. Our team can advise on colour selection, dosage, and application to ensure consistent results in every batch.
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