Food Grade Colors for Juice Beverage

Colour isn’t just there to make juice look attractive – it plays a huge role in how people experience the drink. The first thing customers notice when they pick up a juice is the shade. If the colour looks dull, faded, or inconsistent, they’ll already assume the taste won’t be great, even before they’ve tried it. A bright and consistent colour, on the other hand, instantly signals freshness, flavour, and quality.

Juice beverages go through a lot before they reach the consumer. Heat treatments like pasteurisation, changes in pH, light exposure, or even the natural variations in fruit can cause colours to fade or change. This is where food grade synthetic colours step in – they provide stability and keep the shade looking the same throughout processing, storage, and shelf life.

Colour is also key to brand identity. When a mango juice is expected to be a rich golden yellow, or an orange drink needs to pop with a lively orange tone, the right colour ensures consumers immediately recognise the flavour. Without this support, the juice may lose its appeal on the shelf and struggle to compete.

Where Colours Are Used in Juice Applications

Juice isn’t just one product , it comes in many forms, and each needs the right colour support to look fresh and appealing. From clear flavoured waters to thick pulpy nectars, colour makes sure the drink matches what customers expect when they see it on the shelf.

In fruit juices, colour is often needed to replace what gets lost during processing. For example, orange juice can look pale after pasteurisation, so adding a stable orange shade brings it back to life. The same goes for mango, apple, or berry juices, where the natural tone can fade over time.

No matter the type of juice, colour plays a vital role in making sure the product looks appealing, consistent, and flavour-true every single time.

Supported Colors in Juice Beverage Products

Distinct Hues, Superior Juice

Water soluble colors

Allura Red

Allura Red imparts a bold red vibrancy to mixed fruit juices, berry nectars, and tropical blends. It also enriches pomegranate and cherry concentrates with striking appeal.

Pure dye content (corrected sample): minimum 85%

Water-insoluble matter: maximum 0.20%

Amaranth

Amaranth gives Juices Beverage a deep red tone, boosting their visual richness and making them more appealing to potential buyers.

Pure dye content (corrected sample): minimum 87%

Water-insoluble matter: maximum 0.20%

Brown HT

Brown HT delivers warm brown shades to apple concentrates, malt-based juices, and tamarind drinks. It also enriches date nectar and herbal blends with natural depth.

Pure dye content (corrected sample): minimum 70%

Water-insoluble matter: maximum 0.20%

Carmoisine

Carmoisine adds rich crimson tones to Juices Beverage, offering an intense color that enhances shelf appeal and customer interest

Pure dye content (corrected sample): minimum 87%

Water-insoluble matter: maximum 0.20%

Black PN

Black PN delivers intense black shades to juice beverages, fruit drinks, flavored syrups, and smoothies with water-soluble, uniform color.

Pure dye content (corrected sample): minimum 80%

Water-insoluble matter: maximum 0.20%

Green S

Green S delivers fresh green hues to Juices Beverage, improving their presentation and making them stand out in the market

Pure dye content (corrected sample): minimum 80%

Water-insoluble matter: maximum 0.20%

Brilliant Blue FCF

Brilliant Blue FCF provides vivid blue tones to tropical fruit juices, lemonade blends, and exotic cocktails. It also enriches blue raspberry and citrus mixes with striking brilliance.

Pure dye content (corrected sample): minimum 87%

Water-insoluble matter: maximum 0.20%

Erythrosine

Erythrosine imparts pinkish-red shades to strawberry nectars, cherry juices, and tropical fruit blends. It also enhances guava and raspberry juices with lively brightness.

Pure dye content (corrected sample): minimum 80%

Water-insoluble matter: maximum 0.20%

Fast Green FCF

Fast Green FCF imparts bright green tones to Juices Beverage, creating a fresh and appealing visual impression for consumers

Pure dye content (corrected sample): minimum 80%

Water-insoluble matter: maximum 0.20%

Patent Blue V

Patent Blue V provides deep blue tones to juice beverages, mocktails, soft fruit drinks, and flavored syrups with stable, water-soluble color.

Pure dye content (corrected sample): minimum 85%

Water-insoluble matter: maximum 0.20%

Indigo Carmine

Indigo Carmine imparts deep indigo-blue tones to grape juices, blueberry blends, and pomegranate cocktails. It also enriches acai and blackcurrant nectars with bold appeal.

Pure dye content (corrected sample): minimum 87%

Water-insoluble matter: maximum 0.20%

Quinoline Yellow WS

Quinoline Yellow WS adds vibrant yellow shades to Juices Beverage, creating a bright and attractive appearance that draws attention.

Pure dye content (corrected sample): minimum 70%

Water-insoluble matter: maximum 0.20%

Tartrazine

Tartrazine gives bright yellow shades to juice beverages, fruit drinks, smoothies, and flavored syrups, ensuring uniform, water-soluble color.

Pure dye content (corrected sample): minimum 80%

Water-insoluble matter: maximum 0.20%

Sunset Yellow

Sunset Yellow provides orange-yellow vibrancy to mango juices, tropical cocktails, and peach nectars. It also enriches orange blends and apricot juices with sunny warmth.

Pure dye content (corrected sample): minimum 87%

Water-insoluble matter: maximum 0.20%

Ponceau 4R

Ponceau 4R adds vivid red tones to juice beverages, fruit punches, flavored drinks, and syrups, offering bold, water-soluble, consistent color.

Pure dye content (corrected sample): minimum 85%

Water-insoluble matter: maximum 0.20%

Lake colors

Carmoisine Lake

Carmoisine Lake enriches strawberry juices, mixed nectars, and tropical cocktails with long-lasting red vibrancy.

Allura Red Lake

Allura Red Lake delivers bright red hues to juice beverages, fruit punches, and smoothies, offering stable, water-insoluble color with vivid appeal.

Amaranth Lake

Amaranth Lake adds deep red shades to juice beverages, fruit drinks, and flavored syrups, providing bold, water-insoluble color with lasting intensity.

Black PN Lake

Black PN Lake delivers dark brown-black tones to tamarind juices, herbal blends, and plum cocktails.

Tartrazine Lake

artrazine Lake brings lively yellow shades to Juices Beverage, boosting their brightness and making them visually refreshing

Brown HT Lake

Brown HT Lake provides rich brown tones to juice beverages, sauces, and flavored syrups, ensuring water-insoluble, bold, and consistent color.

Sunset Yellow Lake

Sunset Yellow Lake adds a golden-yellow shade to Juices Beverage, creating a fresh and inviting appearance that attracts buyers

Quinoline Yellow WS Lake

Quinoline Yellow WS Lake adds greenish-yellow vibrancy to lime juices, tropical cocktails, and mango blends.

Indigo Carmine Lake

Indigo Carmine Lake provides indigo-blue richness to grape juices, blueberry nectars, and acai blends.

Erythrosine Lake

Erythrosine Lake gives vivid pink-red shades to juice beverages, fruit drinks, and flavored syrups, providing stable, water-insoluble color.

Ponceau 4R Lake

Ponceau 4R Lake provides vibrant red tones to Juices Beverage, giving them a bold and attractive look that stands out on shelves.

Brilliant Blue FCF Lake

Brilliant Blue FCF Lake adds bright blue tones to juice beverages, mocktails, and flavored syrups, delivering bold, water-insoluble, uniform color.

Patent Blue V Lake

Patent Blue V Lake provides bluish-green tones to tropical fruit juices, mint cocktails, and citrus nectars.

Frequently Asked Questions

Natural fruit colour often fades during pasteurisation, storage, or exposure to light. Synthetic food grade colours are designed to stay stable, giving your juice the same bright and appealing look throughout its shelf life.

Yes. All our colours comply with international safety standards like FDA, EU, and FSSAI. When used within approved limits, they are completely safe for juice and beverage applications.

Some of the most popular ones are Sunset Yellow, Tartrazine, Allura Red, Brilliant Blue, and Carmoisine. These can be used alone or blended to create customised shades.

Yes, that’s one of their biggest advantages. They stay bright and stable under heat, varying pH levels, and even during long shelf life.

Yes, we offer 50gm trial packs so you can easily test colours in your juice formulations before moving to bulk orders.

Absolutely. Many juice brands use blends to develop signature colours that match their flavour profile and brand identity.

It depends on the fruit flavour, type of juice (clear, pulpy, concentrated), processing method, packaging, and the visual appeal you want. Our team can guide you in picking the most stable and cost-effective option.

No, they don’t add any flavour. Their role is purely visual, to enhance appearance and maintain consistency.

Yes. We supply options suitable for clear beverages, pulpy nectars, concentrates, and even sports or energy drinks.

Synthetic colours are more stable, more cost-effective, and give you consistent shades every time. Natural colours often fade, change with pH, and can increase overall formulation costs.

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